Pink Shirtmaker London, St. Pancras International

For Thomas Pink

Pink Shirtmaker, London St. Pancras International concept stare was designed by Flair Studio within the brick the vaults of the grade I listed St. Pancras International victorian railway station, designed by Chapman and Taylor.

The design intent aimed at slowing the pace of the customers arriving from the busy station in order to establish a personal connection and to create an opportunity to engage and to explain the different ranges of products, the quality of the bespoke Italian fabrics and the values of the brand. Natural woods, neutral carpets and a bespoke, repositionable shelving system with integrated lighting and wayfinding are the main features of this concept.