Velasca, London – Chiltern Street

Flair Studio Collaborated with Velasca Milano and the Milanese-based Paloma Architects for the design and delivery of the flagship store for Velasca, an Independent brand which designs and manufactures hand-made Italian men shoes, in Chiltern Street a few meters away from the Chiltern Fire House in the upscale Marylebone area in London.

The store spans on two levels with a new staircase in blackened steel, enclosed by bespoke low level bookshelves. While preserving the heritage features of the building, such as the two columns flanking the entrance and restoring the herringbone floor, the new refurbishment introduced a mix of bespoke furniture units and vintage elements directly sourced from Lodon antique shops with the aim to create a workshop-like atmosphere, the Bowling Club being a playful theme which reminds of the 1960s swinging London.

Velasca Chiltern Street Fire House Marylebone Flair Studio
Velasca store London Chiltern Street hand made flair studio
Velasca Chiltern Street bespoke independent Flair Studio
The blue room designed by Flair Studio for the new Velasca flagship store in Chiltern street