Velasca, London – Chiltern Street

Velasca Chiltern Street Fire House Marylebone Flair Studio
Velasca store London Chiltern Street hand made flair studio
Velasca Chiltern Street bespoke independent Flair Studio

Velasca, Chiltern Street

Flair Studio Collaborated with Velasca Milano and the Milanese-based Paloma Architects for the design and delivery of the London flagship store for Velasca, an Independent brand which designs and manufactures hand-made Italian men shoes, in Chiltern Street a few meters away from the Chiltern Fire House in the upscale Marylebone area in London.


The store spans on two levels with a new staircase in blackened steel, enclosed by bespoke low level bookshelves. While preserving the heritage features of the building, such as the two columns flanking the entrance and restoring the herringbone floor, the store design introduced a mix of already lived-in bespoke furniture units mixed with vintage elements which were directly sourced from Lodon antique shops with the aim to create a workshop-like and lived in interior atmosphere, the Bowling Club being a playful theme which reminds of the 1960s swinging London.


The store launched at the end of 2019 with an opening which happened at the same time of the Chiltern Street Christmas Market night.

Photo credits:

The blue room designed by Flair Studio for the new Velasca flagship store in Chiltern street