For Charlotte Olympia
Charlotte Olympia London
The former restaurant building had to receive major works to be converted into a high-end flagship store. The former pub-like wooden storefront has been demolished and after obtaining planning consent, a new pink plastered facade has been erected ehich encloses both the main entrance for the store and in a more discreet way, the side entrance for the flat at the second floor. The facade features a brass logo fascia and hides a planter trough at the top. Structural works where required for the new facade, for the double height at the back of the store and for a partial underpinning of the party walls.
A signature gold spider web, lit with recessed LED and spanning the entrance offer an invitation to passers-by to step into the world of Charlotte’s Web. The store interior, designed in partnership with milanese pracrice Paolo Giachi, features a new store concept which translates and communicates Charlotte Olympia’s brand vision into a fluid and engaging spatial experience, where blush stucco surfaces alternates with dazling mirror effects, brass furniture and Charlotte’s sophisticated imagery.