10 Lower Grosvenor Place

Corner view of 10 Lower Grosvenor Place building exterior facade
10 lower grovenor place, new foyer, main entrance at ground floor showing a reception desk, a branded wall, a lift wall and large window frames
Celia Krtitharioti Showroom at 10 Lower Grosvenor Place, mannequins
10 Lower Grosvenor Place - foyer back wall detail with 10 logo, fluted wall and light cove
Detail of the reception desk and back wall of the office foyer

Office refurbishment and interior design

Set in the heart of Belgravia, 10 Lower Grosvenor Place is a 2,200 sqm commercial building originally designed by Squire & Partners in 2000. Flair Studio was appointed to deliver a comprehensive interior design and refurbishment, with a particular focus on redefining the entrance foyer and ground-floor spaces to enhance the building’s sense of arrival and overall identity.

At the core of the transformation, the foyer was completely reimagined to create a more welcoming and contemporary reception experience. A bespoke sculptural wall installation — made of triangular 3D ceramic modules — introduces depth, texture, and a play of light across the space, while a custom reception desk anchors the composition with an understated elegance. Together, these elements establish a refined yet dynamic aesthetic that reflects the building’s renewed architectural character.

Beyond the reception, the ground floor was temporarily converted into a showroom for couture fashion designer Celia Kritharioti, as well as Grade A workspaces finished to a high technical and material standard. The showroom was carefully adapted to display high-end fashion pieces, featuring a discreet direct entrance from street level to allow for private client access.

10 Lower Grosvenor Place demonstrates Flair Studio’s approach to reinterpreting existing architecture through bespoke design interventions — blending functionality, craftsmanship, and visual expression to create interiors that feel both timeless and distinctive.

Project Data

Type: Office refurbishment / commercial interiors

Location: Belgravia, London

Client: Tsakos Shipping

Area: 2,200 sqm

Flair Studio responsibilities: Interior Architecture and Interior Desgin, Procurement, Principal Designer Role, Site coordination

Photography: Flair Studio

exploded isometric drawing of the ground floor and the basement of 10 grosvenor place by flair studio