For Thomas Pink
Pink Shirtmaker London, St. Pancras International
Pink Shirtmaker, London St. Pancras International concept stare was designed by Flair Studio in 2018 within the brick the vaults of the grade I listed St. Pancras International victorian railway station, designed by Chapman and Taylor.
The design intent aimed at slowing the pace of the customers arriving from the busy station in order to establish a personal connection and creating an opportunity to engage and to explain the different ranges of products, the quality of the bespoke Italian fabrics and ultimately, the values of the brand oiginated from Jermyn Street. Natural woods, neutral carpets and a bespoke, repositionable shelving system with integrated lighting and wayfinding system are the main features of this concept.
The refurbishment didn’t go ahead for budgetary reasons, although Flair Studio already obtained the heritage permits and tendered the works.